Problem
Customer satisfaction and retention require both great products and a smooth user experience. Onboarding videos can help customers quickly learn to use their new purchases, as well as discover features and other products they may not have known about. This video is designed to help customers get started using their Casio Exilim camera, from initial setup to transferring photos to share. It needs to be useful for first-time customers as well as those who have previously owned Casio cameras.
Product
When getting to know a new camera, there are a lot of little things to discover. To make the video introduction manageable, I grouped skills into larger chunks to create scenes, and I sequenced the scenes according to how a new camera owner would likely proceed. Each scene begins with a list of the skills covered, both priming learners and allowing them to decide if the scene meets their needs. The searchable table of contents and captions also allow learners to easily locate the information they want. Of course, an introductory video won’t cover everything there is to know about the camera, so the video also includes a link to the camera manual for those who want to delve deeper.
If you're curious to delve deeper into my process, you may want to take a look at the project storyboard , and of course, check out the video.